HEDERA HELIX (IVARY) LEAF EXTRACT : Flavonoids (kaempferol, quercetin) and steroid compounds (beta-sitosterol) found in ivy are known to have anti-hair loss activity and hair growth-promoting effects. Betasitosterol, one of the phytosterols found in ivy, has hair growth-stimulating properties. Quercetin is a natural inhibitor of the prostaglandin D2 protein. It is also a powerful antioxidant and anti-inflammatory agent, thus indirectly contributing to hair growth. Kaempferol plays a role in 5α-reductase inhibition, reducing DHT levels.

BioComplex B11 : Supports the basic structure of the hair with the flavonoids, amino acids, minerals and vitamins it contains and creates a healthy environment for the development of eyebrows and eyelashes.

PRODEW® 500 (Amino Acid Complex) : An amino acid blend developed to realize a new technology in hair care. It supports the development of healthier hair and scalp by providing the strength, moisture, and shine hair needs.

Biotinoyl Tripeptide-1 (PROCAPIL + WIDELASH active ingredients) : Thickens the existing dermal root sheath, ensuring better hair attachment to the root. It helps regrow and lengthen lost eyebrows and eyelashes in a healthy way. It delays the aging of hair follicles.

Castor Oil : Like many oils, its primary function is moisturizing. It also has anti-inflammatory and antioxidant properties. It also has healing and anti-aging properties for mild sun damage. Unlike other oils, 90% of its composition consists of ricinoleic acid (hence its name). This contributes to its resistance to oxidative stress and antioxidant activity (it is a monounsaturated fatty acid).

Hyaluronic Acid (HYA) ; Hyaluronic acid essentially draws moisture to the skin and hair surface by retaining water in the skin and hair. It moisturizes the hair, supports healthy hair growth, reduces frizz, and adds volume to the hair.

Glycerin and Panthenol : Form a film on the eyebrows and eyelashes, protecting them against external factors. Maintains moisture balance.

Apply to cleansed, dry lashes or the desired area on the brows by pressing the applicator on the back of the eyebrow serum to release the product. For effective results, it is recommended to apply twice a day: morning and night before bed.

A double-blind clinical study was conducted on 30 female participants over 30 days, in which mascara containing Widelash™ was applied to one eye and a placebo (containing no active ingredient) to the other. Results were visually evaluated by experts on days 15 and 30. Additionally, participants' responses to the satisfaction survey at the end of the 30 days were taken into account. Based on these test results:

Participants;
87% increased eyelash length
74% had an increase in eyelash thickness
70% observed a reduction in eyelash loss.*

*In vitro test result conducted by WIDELASHTM, Sederma Member of Croda International Plc, 2011) with 30 female participants